Internal Analysis: Making Meaningful Comparisonsīenchmarking: Comparison with CompetitorsĬomparison with Success Factors in the Industryĭiscussion Case: Apple’s Blueprint for GeniusĪPPENDIX A Key Resources across Functional Areas
Using the Resource-Based View in Internal Analysis Three Basic Resources: Tangible Assets, Intangible Assets, and Organizational Capabilities Recognizing the Difficulty in Activity-Based Cost Accounting Using SWOT Analysis in Strategic Analysis SWOT Analysis: A Traditional Approach to Internal Analysis Market Requirements and Product CharacteristicsĬompetitive Strategies for Firms in Foreign Marketsĭiscussion Case: China Mobile’s Hot SignalĪPPENDIX Components of the Multinational Environment Multidomestic Industries and Global Industries Human Resources: Nature of the Labor MarketĪPPENDIX Sources for Environmental Forecasting
Industry Analysis and Competitive Analysis Mutual Advantages of Collaborative Social Initiativesįive Principles of Successful Collaborative Social Initiatives Satisfying Corporate Social Responsibility Privatization as a Response to Sarbanes-Oxley The Stakeholder Approach to Social ResponsibilityĬorporate Social Responsibility and Profitability The Nature and Value of Strategic Managementĭiscussion Case: Carlyle Changes Its Stripesīasic Product or Service Primary Market Principal TechnologyĬompany Goals: Survival Growth Profitabilityĭiscussion Case: Anger over CEO Pay Has Put Directors on the Hot SeatĪPPENDIX BB&T Vision, Mission, and Purposeģ Corporate Social Responsibility and Business Ethics PART ONE OVERVIEW OF STRATEGIC MANAGEMENT
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